Apple

Apple is one of the most impressive companies in the way they choose to design their products. What makes their design so unique is the fact that Apple’s products are so simple. They are as compact as they can possibly be which ends up making each product extremely efficient. Each generation of any Apple product becomes thinner, smaller, and sleeker yet even though the size has decreased efficiency and storage has increased. The iPod has completely changed the way we listen to our music. It has allowed us to listen to and access hundreds to thousands of digital songs instead of having to carry around physical copies of our music. The portable music device has become so popular people even call their non Apple brand .mp3 players, iPods. iPod has become the universally accepted term for any digital music player. Apple’s music store, iTunes, is also presented in a very clean and organized environment.  Actually Apple’s use of the letter “i” before a product’s name is genius because it makes the product more personable to the consumer. The “i” stands for individual which allows consumers to have a connection with their Apple product. This has also gained popularity in which many companies other than Apple have also added an “i” in front of some of their products.