Pictoplasma, it turns out, is not a design studio that makes great animation as I had originally thought it to be. However, Pictoplasma is an organization that helps ground breaking, international animated art be seen to a larger and broader audience. The goal is to change communication throughout the world by showing work that is universally understandable no matter what the viewers’ background and language may be. The organization was started in 1999 and has since grown from just a place where animated art can be submitted. Pictoplasma began more like a guerrilla marketing scheme for new animations to gain attentions but it has now been accepted into the world of fine art. This acceptance into the world of high art has led to bestselling books and DVDs that show a variety of the popular works distributed by Pictoplasma. In 2004, Pictoplasma has held festivals and conferences that shine light on the animations. From these, art exhibits and installation pieces have been created around characters. Some of the characters have even turned into pop culture images and brands. A likable character can start out as just having a part in a short animated piece and end up with its image on clothes, costumes, accessories life size cutouts, coloring books, even dolls and toys. Pictoplasma has an archive of over twenty thousand animations and designed characters submitted by five thousand artists and designers from all over the world. Recently, this year, Pictoplasma has started showing 3D animations on theater size screens at its festivals.
Coloring Book
Music Video for 'Nothing Like This" by J Dilla
Characters
Louis Vuitton character
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