Stanley Kubrick’s 2001: A Space Odyssey is a monumental film that incorporates design in every level. 2001 was made in the year 1968 yet it was set to take place thirty three years in the future. Because the film is set in not just the future but space as well, entire sets, clothing, props, and technology were all designed from scratch. It took a great bit of imagination to come up with such a ground breaking style for a science fiction film. There has never been a sci-fi move like 2001: A Space Odyssey before it and almost every movie after has tried to duplicate it or has at least paid homage to it in some way or another. 2001 has so much going for it that makes it such a pivotal film. It matches the vast, emptiness of space with a powerful soundtrack of classical music when all other sci-fi films generally use electronic sounds. What I find interesting about 2001: A Space Odyssey is how major name brands used product placement within the film. The use of known brands throughout seems to help make this made up film somewhat more real and believable. It helps the audience relate with the characters on screen because they are using the same products that the viewers use as well. This relates to design because brand logos are all designed whether they are just the companies name in a custom font or a symbol representing the company, an artist was hired to create a memorable logo.
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